The Great Hashtag Debate: Do They Still Matter in 2025?

Remember when hashtags were everywhere, like glitter on your Instagram feed? #MotivationMonday, #ThrowbackThursday, #InstaGood — you couldn’t scroll without tripping over them. Brands piled them on, hoping to magically reach millions. Fast forward to 2025, and the landscape has changed. Hashtags aren’t dead, but they’re no longer a shortcut to social media fame.