Comment marketing is free, under‑used, and incredibly powerful. Learn how responding thoughtfully to comments - on your posts and others’ - can build trust, turn critics into fans, and grow your brand without spending a cent.

Remember when hashtags were everywhere, like glitter on your Instagram feed? #MotivationMonday, #ThrowbackThursday, #InstaGood — you couldn’t scroll without tripping over them. Brands piled them on, hoping to magically reach millions. Fast forward to 2025, and the landscape has changed. Hashtags aren’t dead, but they’re no longer a shortcut to social media fame.

Instagram Just Changed the Grid — Here's What That Means for Your Feed, Your Brand and Your Sanity